ABIA exists to Promote Your Business
At ABIA we recognize the financial strains that Marketing & Advertising can put on small businesses. ABIA is committed to helping you continue to achieve your sales targets so that your business will grow and prosper. In short – we want to help you promote your business!
ABIA has evolved from a brand that is known throughout the bridal industry for its annual bridal industry awards to one that that is now recognized by your most important source of income – the Bride to be!
We achieved this milestone partly by promoting the ABIA brand in 15 bridal magazines in 2009. In 2010 we will raise the bar again to 19 bridal magazines as we add 4 new magazine titles to our advertising register. This register of bridal magazines will be further enhanced with a brand new ABIA website and a whole new brand identity for ABIA with fresh new ads targeting today’s bride to be.
ABIA National Branding Campaign
In 2009, we placed advertising into 15 bridal magazine titles, across 25 publications spread out over the last 12 months. We spent in excess of $110,000 to collectively market and promote our business partners under the ABIA brand. For an individual business this type of advertising campaign is totally unaffordable, but together using your expertise and the ABIA brand you can increase your presence in not just 1, not 2 not 3 but in up to 7 state and national magazines with a combined circulation of over 500,000 over the course of the next 12 months.
We have investigated over 40 bridal Australian magazines and chosen the top 19 based on their distribution and bridal popularity. ABIA offers you the opportunity to be represented as the most trustworthy and reliable choice of wedding supplier in your relevant category, in up to 4 State publications and up to 3 National publications as a part of our collective advertising strategy. (View Magazine Titles). Your involvement will include the 2, 3 or 4 available Magazine Titles in your State, along with a further 2 guaranteed National titles over the course of 12 months. The first 180 Members nationally to respond to this offer will also receive exposure in their choice of Bride To Be or Cosmopolitan Bride.
The Look for the ABIA Logo Branding Campaign
Our aim is ensure that over the next 12 months there will be over 500,000 magazines containing the “Look for the New ABIA Logo” Campaign circulating Australia Wide. With an advertising campaign of this magnitude more and more brides to be will be exposed to the ABIA brand, know instantly what it stands for and seek out the businesses displaying it. This means more business for you providing you display your ABIA logos! You have expressed a desire for ABIA to do more to increase your leads and we have listened. We have created this campaign to help you reach the masses for a fraction of the advertising cost. We have proven its success in 2009 and in 2010 we intend to raise the bar even further. This is a collaborative advertising exercise and there is no doubt we will all benefit if we all act as a united and professional force.
