COMPETITORS UNLIMITED COMPETITORS
in your category/region
throughout the magazine.

PLUS: Competing against other Bridal Magazines on news stands.

UNLIMITED COMPETITORS
in your category/region
on Google Search Directory

PLUS: Competing against
businesses with big
SEO budgets / in-house experts.

NUMEROUS COMPETITORS
in your category/region
at expo venue

PLUS: Competing against
businesses with large budgets
that can create lavish exhibitions.

STRENGTHOF LEAD NO CONTROL OF LEAD UNLESS
Bride contacts you after
seeing your magazine advert.

1ST IMPRESSION RISK
Your advertisement can make or break a lead conversion.
NO CONTROL OF LEAD UNLESS
Bride contacts you after
landing on your website

1ST IMPRESSION RISK
Your website can make or break a lead conversion.

NO CONTROL OF LEAD UNLESS
Bride visits your stall

1ST IMPRESSION RISK
Your stall/greeting can make or break a lead conversion.

# OF LEADS #? 

How many readers
convert into ENQUIRES?

#?

How website visitors
convert into ENQUIRES?

#?

How many stall visitors convert
into post-expo ENQUIRES?

FLOW ON EFFECT
Potential lead lost
at point of conversion.
No beneficial flow-on effects.
Lead ends working
for you at point of conversion.
No beneficial flow-on effects.
Lead ends working
for you at point of conversion.
No beneficial flow-on effects.
OTHER FEES Graphic designer
+ Photoshoot costs

 (if outsourcing)
Wages/Time
(if using in-house staff to design advertisement for campaign)
SEO expert fees
(if outsourcing
Wages/Time
(if using in-house monitoring)
Stall/Booth decor
Merchandise
Promotional Material
Staff wages/time
Travel Expense.
FREE EXTRAS ?

what free/complimentary
inclusions do you receive

?

what free/complimentary
inclusions do you receive

?

what free/complimentary
inclusions do you receive

TOTAL COST


PER CAMPAIGN
$$$ ?  

How much do you spend
per magazine campaign?

$$$ ?  

How much do you spend
per website campaign?

$$$ ?

 How much do you spend
per expo campaign?

 

 Click here to see how the B2B Competition compares with Bridal Magazines, Google & Bridal Expos.