OVER 30,000

Australian Weddings are registered with ABIA & HUNDREDS OF THOUSANDSof Brides & Grooms-to-Beare reached via our competitions, each year.

This is your opportunity to connect with thousands of
local & interstate Brides-to-Be, their friends, family and potential clients through
ABIA’S STRONG SOCIAL MEDIA PRESENCE.

WHAT’S IN IT FOR YOU?

MARKETING POWERShare in the $15,000 marketing budget!
Your business name, logo & sponsorship contribution will be recognised in online and offline marketing.Major Sponsors will be individually featured in Facebook Paid Ads, receive Advertising Space on ABIA’s Facebook Cover Photo & Individual Promotion in the Competition ‘Event’ where you can communicate with the entrants.
RECOGNITIONS & LOGOSReceive an Official Sponsor Logo.
You will also be prominently credited as an Official Sponsor on the ABIA website & Facebook.Major sponsors also credited during the ABIA Awards Gala Presentation Night in their State & provided the opportunity to advertise their business to hundreds of bridal industry attendees.
TAP IN TO ABIA’S FAN BASETake advantage of our fan base & significant digital Word-of-Mouth platform .
116,855 DAILY NUMBER OF ENGAGED USERS liked, commented on or shared the Competition & Sponsors posts.1.29 Million users visited our Facebook page and saw the Sponsors’ products & services, a total of 3.49 Million times over just 4 WEEKS during our last competition!

HOW IT WORKS?


MARKETING BUDGET:
APPROX. $15,000

To be spent on promoting the competition over 6 weeks,
specifically targeting Australia Bride & Grooms-to-Be.
Using the dual contribution strategy, ABIA will be able to
out-big other businesses for adveriting spots.

 

The Facebook Marketing Budget

gives ABIA & Sponsors a signficant upperhand in the advertising bidding war, ensuring we secure the best Ad placements, during peak times, targeted to our specific audience (city, age, engaged status, researching weddings)

RESULTING IN MAXIMUM EXPOSURE & ENGAGEMENTthat is highly sophisticated, targeted and measurable with statistics.

facebook is #1 for wedding research Google is now incidental.

THE VALUE OF FACEBOOK IN THE WEDDING INDUSTRY:101,000 AUSTRALIAN BRIDES & GROOMS-TO-BE ARE ON FACEBOOK & the MAJORITY USE FACEBOOK TO SEARCH FOR SUPPLIERS AND RESEARCH THEIR WEDDING.

 

Brides and Grooms-to-Be are preferring an interactive online experience over the impersonal search engines and Facebook is the perfect online approach to word-of-mouth where friends, family and colleagues are recommending businesses (whether voluntarily or involuntarily) by ‘liking’, ‘sharing’ and ‘commenting’ on posts, timelines and pages.

INDUSTRY SUPPORT


ABIA was also very fortunate to have ha
industry support for our last competition, including:
FAMOUS MAGAZINE
ABIA will be once again working hard on gaining
industry support and 
exposure, to help drive the competition.
 

There are approximately 15 bridal industry events,
open days and special events during the competition.

ABIA will be using such events to reach Brides-to-Be. Including:
the prestigious Preston Bailey “Plan Your Perfect Day” event

 

EXPRESSIONS OF INTEREST CLOSE FEBRUARY,
MONDAY THE 10TH, 2014.

DON’T MISS YOUR OPPORTUNITY

SEE LAST YEARS’ BRIDE-to-BE COMPETITION HERE